Oceanfarmr: Aquaculture Management Software
Addressing the need for digitised day-to-day farm operations.
An ocean farmer’s journey.
Oyster Farming is a challenging business.
Over time, with a lot of trial and error (and let’s be honest, sheer stubbornness), an oyster farmer figures out how to run their farm like a well-oiled machine. They tweak their farm management routines -grading the oysters, drying them, getting them ready to sell - all to deal with the curveballs that come with their particular oyster farm. Maybe it's the water conditions that throw them off, or maybe it’s the unpredictable weather. Either way, they’re constantly adapting, because no two farms are exactly the same, and success is all about making it work where you are.
Many oyster farmers build a knowledge-base of farm management in their own heads. The locations of thousands of oyster baskets, schedules and tasks, all remembered by one person. How do you take a holiday? What happens if you need a rest day?
Oceanfarmr helps run your farm
Our founder, Ewan McAsh has been an oyster farmer for over 16 years. Over that time he developed better cultivation methods, and established new premium markets for his farm. It was during this growth of the business that he discovered the magnitude of the issue he was facing: After years of farming he had created an environment where he was the only person who truly knew what to do, and when to do it.
All the history and the best practice was in his head, he had become trapped as a farm manager working in the business day-to-day. His efforts to grow the business became a burden, not an opportunity.
Oceanfarmr is smart Farm Management Software
So in 2017, Oceanfarmr (originally SmartOysters) was founded, with the goal of “getting the farm out of the farmer’s head” and ensuring that aquaculture farm management was digital-ready. It is aquaculture management software built specifically for the oyster industry.
Today, Oceanfarmr is recognised globally as an innovative and trustworthy solution for digital farm operations, providing instant access to crucial data for informed decision-making.
